I was unaware of this way that scammers are gaming the Kindle Store, and especially Kindle Unlimited, but I certainly have become aware of how utterly worthless product reviews on Amazon have become.
So many items (including books) are filled with barely-disguised paid reviews, sometimes dozens with as few as one or two words changed. I no longer feel safe buying a product on Amazon based on a rating or reviews without extensive research, and I NEVER buy or even borrow (through KU) a book without checking it against Goodreads, where sometimes the ratings are wildly different, even with a high number of reviews and ratings on both sites.
The marketplaces of the internet rely heavily on a certain level of trust, particularly when we can’t see and handle a product in person before committing to it, and if that trust is betrayed, those markets will implode.
On Friday, a book jumped to the #1 spot on Amazon, out of nowhere; it quickly became obvious that the author had used a clickfarm to gatecrash the charts.
The Kindle Store is officially broken.
This is not the first time this has happened and Amazon’s continued inaction is increasingly baffling. Last Sunday, a clickfarmed title also hit #1 in the Kindle Store. And Amazon took no action.
Over the last six weeks, one particularly brazen author has put four separate titles in the Top 10, and Amazon did nothing whatsoever. There are many such examples.
I wrote at the start of June about how scammers were taking over Amazon’s free charts. That post led to a phone conversation with KDP’s Executive Customer Relations.
Repeated assurances were given that the entire leadership team at Amazon was taking the scammer problem very seriously indeed. But it was also stressed that the…
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